Posted By: at 08/14/20

When it comes to holiday essentials, SOOT creates a sense of playful wearability.
Inspired by colour, comfort and the Australian coastline, all SOOT collections focus on elevated holiday resort wear. The brand was born in Byron Bay in 2020, with the focus of injecting joy and ease into the modern woman’s wardrobe.
We believe in some things - quality, accessibility, wearability and fun. The SOOT woman is spirited, she dresses for her own mood - bold and uncompromising. She has a love affair with summer.
There is a synergy between fabric and form, colour and contentment. Looking at the past for inspiration alongside our favourite artists to influence palette and print. All pieces are consciously designed to transcend holidays to come.
We are committed to limiting our social and environmental impact. We honour thoughtful design, quality products and the importance of sustainable practices. We aim to be the best version of ourselves. We carefully source natural fabrics for all woven pieces and print with eco, bidegradable inks. Swimwear material is crafted from recycled fibres- diverting plastic from landfill. All woven and swimwear pieces are made locally in Australia and we work closely with skilled pattern makers, pattern cutters and sewers. This collaborative process is integral to the brand and SOOT standard.
Let the good times roll!